Abstract: A method of imparting enduring beneficial features to a hard flocked surface of an article is provided. The method includes encapsulating a desired beneficial agent as a core material in a polymeric microcapsule, and transferring polymeric microcapsule to the surface by a dipping, spraying, or padding application. The beneficial agent, after getting transferred to the surface of a hard flocked article, imparts long lasting performance, provides fragrance and may protect an article from odor, insect, pest, fungi, bacteria, viruses, and the like. The polymeric microcapsules deliver long lasting benefits to surfaces with flocking, such as clothes hangers. Also described is a process for manufacture of flocked items with benefit delivering polymer microcapsules, without the need for binders or adhesives. Benefit agents are released with shear force on the flocked surface, so they are released when used and provide long-lasting performance.