Abstract: The present disclosure relates to systems, methods and apparatus for helping keep a user's personally identifiable information private, and to mitigate the efforts of third party vendors from compiling and reselling said data. According to some embodiments, a suite of privacy tools are disclosed that can be downloaded and installed as a browser plugin. The browser plugin can detect when the user has navigated to a page that requires the user to input personal information, such as a login name, login password, email address, phone number, or credit card number. At the user's request, the browser plugin can communicate with a masked information server to generate and provide masked information that corresponds to but is different from the user's actual personal information. Masked emails, phone numbers and credit cards can be disabled in the future.

Abstract: The present disclosure relates to systems and methods for notifying a user of attempts to provide masked credentials associated with the user to a third party, and for providing the user with an opportunity to approve or deny the attempt. The third party can be a website having a form field that receives the masked credential. The masked credential can include a telephone number, an email address, a mail address, a user name, a password, and funding account information (e.g., credit card or bank account numbers). Attempts to provide the masked credential using a device can be detected by an application installed on the device, and the notification can be implemented through a push notification sent to one or more devices registered with the user. Users can respond to the push notification by indicating whether the attempt to provide the masked credential is approved or denied.