Abstract: New system and method that provides an efficient and cost-effective method for retail fuel dealers to offer their customers a fixed-price alternative, while shifting the risk of price volatility to a hedging entity, is disclosed. A fixed-price option is desired by many retail customers as an alternative to the well-established method of variable pricing based on day of delivery or purchase at the gasoline station pump. By efficiently aggregating retail customers from a number of retail dealers using a Fixed-Price Pricing Platform, a low-cost method is disclosed. Both the retail dealer and the retail customer maintain their traditional business relationship. The retail customer can avoid some or all of the risks of fuel price fluctuation over the term of the retail hedging contract with the dealer without the dealer having to take on any of the price fluctuation risks, as those risks are transferred to the hedging entity.