Abstract: A system for distributed message management in an Ad Hoc, viral environment, in which noteworthy or interesting digital content may be passed on to sets of friends or associates and re-deployed further and further outward, yet maintaining an ability to tie the media to the message via a hard coded set of hot-links to a Persistent Web-based Media Server, from which the messages can be monitored, altered, and used to capture a wide network of individuals who may have found the media valuable, interesting or fun.