Abstract: A single shell bicycle wheel hub described herein facilitates improved performance and reduced energy loss. A rear hub assembly includes a single shell that forms a non-drive-side spoke flange and a drive-side spoke flange. The drive-side flange is enlarged relative to the non-drive-side flange thereby improving the angle of the spoke attachment to the hub and facilitating more even spoke tensioning. For example, a drive-side flange diameter is at least 100 mm. The flanges are optionally tilted toward a wheel center line to more directly align the flange and spoke holes with the assembled spokes. The single shell hub is formed so as to receive three sets of bearings with two of the three sets of bearings mounted near the center line of the hub assembly.