Abstract: A space frame support structure for highway signs comprises upper and lower chord members; a plurality of weld-free, single-cast connectors attached to and spaced along the respective length of the chord members; a plurality of diagonal members disposed between the upper and lower chord members in a series of “V”-shaped configuration connected end-to-end, each diagonal member forming a leg of a respective “V”. Each leg including a bottom end portion and a top end portion. The bottom end portion is attached to a respective connector attached to the lower chord member. The top end portion is connected to another connector attached to the upper chord member. A plurality of pins are carried by each connector to secure each connector to the upper or lower chord member and to the respective bottom or top end portions of the diagonal members.