Patents by Inventor Robert W. Estus
Robert W. Estus has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 12621521Abstract: It may occur that various addressable ads are used to help fill an entire addressable break which have little or no monetary value for being played (often referred to as “evergreen or “filler” ads). Such ads and other types of candidate ads for replacement are replaced in real time with programmatically delivered Internet Protocol (IP) based ads (IP ads).Type: GrantFiled: July 16, 2024Date of Patent: May 5, 2026Assignee: DISH Network L.L.C.Inventors: Paul R. Marshall, Dipal Patel, Robert Percival, Robert W. Estus, John Barbieri
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Publication number: 20260075266Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: ApplicationFiled: November 7, 2025Publication date: March 12, 2026Inventors: Robert W. Estus, Robert F. Percival
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Patent number: 12495171Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: GrantFiled: January 17, 2024Date of Patent: December 9, 2025Assignee: DISH Network L.L.C.Inventors: Robert W. Estus, Robert F. Percival
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Publication number: 20250097500Abstract: It may occur that various addressable ads are used to help fill an entire addressable break which have little or no monetary value for being played (often referred to as “evergreen or “filler” ads). Such ads and other types of candidate ads for replacement are replaced in real time with programmatically delivered Internet Protocol (IP) based ads (IP ads).Type: ApplicationFiled: July 16, 2024Publication date: March 20, 2025Inventors: Paul R. Marshall, Dipal Patel, Robert Percival, Robert W. Estus, John Barbieri
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Publication number: 20240155164Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: ApplicationFiled: January 17, 2024Publication date: May 9, 2024Inventors: Robert W. Estus, Robert F. Percival
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Patent number: 11910036Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: GrantFiled: January 13, 2023Date of Patent: February 20, 2024Assignee: DISH Network L.L.C.Inventors: Robert W. Estus, Robert F. Percival
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Publication number: 20230247236Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: ApplicationFiled: January 13, 2023Publication date: August 3, 2023Inventors: Robert W. Estus, Robert F. Percival
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Patent number: 11589086Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: GrantFiled: June 30, 2021Date of Patent: February 21, 2023Assignee: DISH Network L.L.C.Inventors: Robert W. Estus, Robert F. Percival
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Publication number: 20210329314Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: ApplicationFiled: June 30, 2021Publication date: October 21, 2021Inventors: Robert W. Estus, Robert F. Percival
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Patent number: 11082724Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: GrantFiled: August 21, 2019Date of Patent: August 3, 2021Assignee: DISH NETWORK L.L.C.Inventors: Robert W. Estus, Robert F. Percival
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Publication number: 20210058654Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.Type: ApplicationFiled: August 21, 2019Publication date: February 25, 2021Inventors: Robert W. Estus, Robert F. Percival
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Patent number: 6549755Abstract: A method and apparatus for monitoring and controlling the operating point of a satellite transponder amplifier. In one aspect of the invention, a time domain signal received at a ground station is digitally sampled. Then, a histogram of the received signal is computed. To form the histogram, the digital samples are categorized according to which of a plurality of amplitude ranges each sample falls within. When plotted as a graph, the number of occurrences within each amplitude range forms the histogram. Under low compression levels, the histogram generally appears as an approximately bell-shaped curve. However, under higher compression levels, the bell-shaped curve becomes distorted. By correlating the acquired histogram to a template histogram, an amount of compression can be determined. This amount of compression indicates the operating point of the transponder amplifiers.Type: GrantFiled: April 1, 2002Date of Patent: April 15, 2003Assignee: Glowlink Communications Technology, Inc.Inventors: Jeffrey C. Chu, Michael L. Downey, Robert W. Estus
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Publication number: 20020164950Abstract: A method and apparatus for monitoring and controlling the operating point of a satellite transponder amplifier. In one aspect of the invention, a time domain signal received at a ground station is digitally sampled. Then, a histogram of the received signal is computed. To form the histogram, the digital samples are categorized according to which of a plurality of amplitude ranges each sample falls within. When plotted as a graph, the number of occurrences within each amplitude range forms the histogram. Under low compression levels, the histogram generally appears as an approximately bell-shaped curve. However, under higher compression levels, the bell-shaped curve becomes distorted. By correlating the acquired histogram to a template histogram, an amount of compression can be determined. This amount of compression indicates the operating point of the transponder amplifiers.Type: ApplicationFiled: April 1, 2002Publication date: November 7, 2002Applicant: Glowlink Communications TechnologyInventors: Jeffrey C. Chu, Michael L. Downey, Robert W. Estus