Abstract: A fishing lure including an elongated body member, the body member being formed from a substantially flat metal strip and having a length between about two and five times the width, a longitudinal axis with a generally two step configuration, a transverse bend in one direction along at least one-third of its length and a transverse bend in an opposite direction along at least a significant portion of the remainder of its length, a fluorescent surface on one side thereof and a dark surface on the opposite side thereof, a line fastener located adjacent one end of the body member, and a hook fastener located adjacent the opposite end of the body member.