Abstract: Bough holders are disclosed, for holding boughs in place in wreaths and other decorative display articles. The bough holder comprises a pocket for receiving the bough stems, and pocket fastening means which are adapted to receive a wrap of an intermediate portion of a continuous strand fastener, without necessarily employing an end of the strand fastener in making the wrap. The pocket typically includes a bottom, and walls, extending upwardly from the bottom, to a top. Typical pocket fastening means in a plurality of buttons extending along the length of the holder, and extending from the walls, whereby the strand fastener can be sequentially wrapped around the pocket fastening means, to thereby hold boughs in place in the pocket.