Abstract: A methodology and system for obtaining customer feedback via text messages from cellular phones uses an advertising display to solicit text message based feedback relating to a particular product or service. A receipt is generated at a point of sale when a transaction is consummated that identifies the time, place and goods or services associated with the transaction. The advertisement is positioned near the point of sale and prompts the customers to rate their service or experience and enter their identification code through text messages. A central server receives the text message responses and solicits additional feedback from the customers. Web based access to selected summary response data is provided to the customers. In addition, the retailer or advertiser can view more complete and unedited versions of the response data associated with their advertisements through a password protected web interface.