Abstract: A method and system are provided for enabling or supporting location specific marketing. In this regard, location specific marketing may comprise selecting a plurality of products for marketing in a particular location, and generating media output comprising promotional information relating to the plurality of products. The generated media output may be communicated to a plurality of interactive devices in the particular location, for outputting of the media output thereby. The particular location may comprise a retail store. The media output may sometimes be configured as a plurality of media sub-outputs, with each of the plurality of media sub-outputs corresponding to one of a plurality of sub-sections of the particular location.