Abstract: Methods and systems are configured to deploy additional network computer resources in response to a predicted increase in streaming of one or more items of content. Searches related to an entity are monitored. A first baseline with a quantity of searches for the entity over given time periods is determined. A search peak is detected. A second baseline with respect to a quantity of searches for the entity after the detected spike. A determination is made as to whether the second baseline is greater than a threshold difference from the first baseline, and if so a change in interest that has occurred with respect to the entity is determined. In response to determining that the change in interest has occurred, a deployment of computer resources is performed, comprising a change in a number of streaming servers used to stream content related to the entity.