Abstract: A system for providing an advertisement in an interactive environment is provided. The system comprises a database for identifying and storing datasets representing advertisements, quantitative metrics, and a virtual game environment. Representations of the datasets are rendered on a user interface of a communication device by a processor based on user interaction data. An access to the virtual game environment having an indicia indicative of a real-world prize is provided by the processor based on a value associated with one of the datasets representing the quantitative metrics indicative of a measure of one of the user interaction data. The indicia can be attributed to a user account stored in the database based on another user interaction data that the processor receives from the communication device through the user interface on which the virtual game environment is rendered.