Abstract: A display device (500) having a plurality of picture cells (502) is controlled by adding a phase change to the regular cyclic inversion scheme. Thereby, it is possible to overcome the drawbacks of DC build-up due to, e.g., de-interlaced images and images comprising rotating symbols and “ticker tape”. The control involves receiving an image signal comprising image data relating to the picture cells. A respective electric field across each picture cell is controlled, in dependence on at least the image data, according to a first polarity inversion scheme where the polarity of the electric field is such that polarity inversion occurs at regular intervals, and according to a second polarity inversion scheme concurrent with said first polarity inversion scheme, where the polarity of the electric field such that polarity inversion occurs at pseudo-random intervals.