Abstract: In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Abstract: In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Abstract: In some embodiments, a method defines a control group of consumers from a population of consumers that meet a first criterion associated with a promoted entity. The method further includes calculating an aggregate first per-consumer-purchase amount for the promoted entity based on one or more consumer characteristics of the control group. The method further includes defining a test group of consumers from a population of consumers that meet a second criterion associated with the promoted entity, and calculating an aggregate second per-consumer-purchase amount for the promoted entity based on the one or more consumer characteristics of the test group. The method further includes sending a signal indicative of a net purchase value based on a difference between the aggregate first per-consumer purchase amount and the aggregate second per-consumer-purchase amount.

Abstract: In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Abstract: In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Abstract: A system for processing digital media streams includes a headend, a network, at least one set top box (STB), and at least one receiving device. The headend may be configured to generate the digital media streams. The network may be in communication with the headend and configured to receive the digital media streams. The at least one STB may be in communication with the network and configured to receive the digital media streams and present at least one of the digital media streams or a decoded version of at least one of the digital media streams. The at least one receiving device may be in communication with a respective at least one STB to receive at least one of the digital media streams. At least one of the headend, the at least one STB, and the receiving device comprises a media processing sub-system configured to provide for substantially immediately displaying a user viewable image on a display screen of the receiving device during channel changing.