Abstract: A display holding apparatus for attachment onto a wall comprising a second plate member removably engaging a first plate member. The first plate member having a back side, a front side, and two or more holes therethrough extending from the back side to the front side for mounting onto a wall. The first plate member further having an elongated u-shaped channel extending from a top edge substantially towards the central portion. A recessed portion is defined on the back side of the first plate member extending adjacent to the channel and forming a pocket with the wall surface when the first plate member is attached to the wall. The second plate member being adapted to engage the first plate member. The second plate member comprising a front side, a back side, and a catch member protruding from the back side. The catch member having a neck portion and an enlarged head portion.