Abstract: Exemplary system, method, software and apparatus embodiments provide for creating a content-based notification for a mobile device, as a simulated push operation, for devices which do not have push capability. The system comprises a database, a server, and may also include a second web server for user account configuration. The database is adapted to store user account configuration and preference information. The server is adapted to receive a first message having a first protocol, such as SMTP, and to determine whether the content-based notification for the first message should be provided. When the content-based notification is to be provided, the server is adapted to extract a subset of information from the first message, and using the subset of information, to create a second message having a second, different protocol, such as SMS, with the second message providing the content-based notification of the first message.