Abstract: By providing a housing and a cooperating slider mounted in the housing, with the slider being movable between two alternate positions which cause graphic elements displayed in one position to be completely changed in the second position, a unique, visually exciting and interest generating advertising/promotional product is attained. In the preferred invention, the slider incorporates pre-printed graphic elements formed thereon which are movable between two alternate positions. In the preferred construction, in a first position, two separate and distinct graphic elements are prominently displayed in association with the front and the rear of the housing. In addition, in a second position, the original two graphic elements disappear from view, and are replaced by six new separate and distinct graphic elements, with three of said graphic elements appearing in association with the front of the housing and the remaining three graphic elements appearing in association with the rear of the housing.

Abstract: A promotional or novelty piece wherein a printed planar surface is provided with a translucent lenticular surface, placed in registration with a second planar surface with predetermined indicia applied so as to underlie and register with said translucent surface. The angle of the viewer's eye with said translucent surface allows said underlying indicia and secondary interlaced indicia having been applied to the underside of said lenticular lens, to be selectively and individually observed.

Abstract: A promotional or novelty piece wherein a printed planar surface is provided with a translucent lenticular surface, placed in registration with a second planar surface with predetermined indicia applied so as to underlie and register with said translucent surface. The angle of the viewer's eye with said translucent surface allows said underlying indicia and secondary interlaced indicia having been applied to the underside of said lenticular lens, to be selectively and individually observed.