Abstract: A merchandise display rack comprises a series of chutes that may be connected side by side or stacked. Each chute has a central slideway with a push plate slide, which is pulled forward by an elongated spring. Horizontal, lateral extension panels having parallel back to back V-grooves across the width thereof may readily be broken off along straight lines to selected widths and interlocked to the sides of the slideway. A longitudinal connector member interlocks with the lateral extension panels and vertical side panels to form the chute.

Abstract: The merchandise display rack of this invention is particularly adapted for cylindrical ice cream containers. Each rack in the assembly has in-turned side rails so that a row of containers can be supported on their cylindrical sides and fed forwardly by a pusher plate pressing against the trailing container. A stretchable tension member, such as a long coil spring, is attached to the rear of each rack at both sides, brought forward around spaced pulleys at the front and then directed back behind the pusher plate that engages the trailing container. The individual racks may be secured together side by side and vertically with sufficient vertical clearance to accommodate a row of containers.

Abstract: Apparatus for advancing packaged goods on a shelf comprises an upright pressure plate carried on the end of a flexible belt. The belt is carried on a roll which is spring biased to wind the belt thereon so that a row of articles positioned along the belt and engaged by the pressure plate will be pushed toward the front of the shelf as each successive article is removed.