Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

Abstract: Systems and methods are provided for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity. Each key pair includes at least one anonymized object identifier. Advantageously, the key pair system protects privacy and provides anonymity for objects by not disclosing the identity of the objects or the underlying data associated with the objects.

Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized object identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

Abstract: Systems and methods are provided for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity. Each key pair includes at least one anonymized object identifier. Advantageously, the key pair system protects privacy and provides anonymity for objects by not disclosing the identity of the objects or the underlying data associated with the objects.

Abstract: Systems and methods are provided for object discovery and object mapping through an application with a Graphical User Interface (GUI). Objects are discovered through an object recommendation channel and through user input of key words and/or key phrases. Each object includes an Intensity of Interest (IoI), which is a relative preference for an object reflected by relative size in the object map. Additionally, the object map provides a visual display which indicates relationships among objects.

Abstract: Systems and methods are provided for object discovery and object mapping through an application with a Graphical User Interface (GUI). Objects are discovered through an object recommendation channel and through user input of key words and/or key phrases. Each object includes an Intensity of Interest (IoI), which is a relative preference for an object reflected by relative size in the object map. Additionally, the object map provides a visual display which indicates relationships among objects.

Abstract: Systems and methods are provided for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity. Each key pair includes at least one anonymized object identifier. Advantageously, the key pair system protects privacy and provides anonymity for objects by not disclosing the identity of the objects or the underlying data associated with the objects.

Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized object identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

Abstract: Systems and methods are provided for object discovery and object mapping through an application with a Graphical User Interface (GUI). Objects are discovered through an object recommendation channel and through user input of key words and/or key phrases. Each object includes an Intensity of Interest (IoI), which is a relative preference for an object reflected by relative size in the object map. Additionally, the object map provides a visual display which indicates relationships among objects.

Abstract: Systems and methods are provided for object identifier translation using a key pairs platform in a virtualized or cloud-based computing system. A key pair refers to a pair of identifiers held by an entity. Each key pair includes at least one anonymized object identifier. Advantageously, the key pair system protects privacy and provides anonymity for objects by not disclosing the identity of the objects or the underlying data associated with the objects.

Abstract: Methods and systems for quantitative collaborative cognition in open market systems are described herein. Aspects relating to indexing, discovery, attribution, optimization, and forecasting in open market systems are disclosed. The present invention allows for network learning, identification, and discovery of heterogeneous data held remotely by a multitude of participants in a way that protects the integrity of the data. From this data, behavior patterns of people and groups of people spanning data sets and organizational boundaries can be predicted. The data can be monetized by a variety of interested parties without disclosing the identities of parties associated with the data. The time value of data is extended under the methods and systems of the present invention.

Abstract: Methods and systems for managing signals based upon agreements, parameters, and rules governing signal(s) use, including limitations on signal use. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. The signal owner first converts its own underlying data into a “signal” or indicator that represents the data without disclosing it or providing it.

Abstract: A computer-implementable method of selecting which engine of a plurality of inference engines to use to predict the categories into which individuals fall, such as buyer/non-buyer, and produce forecast reports based on the predictions is disclosed. Training (known) sample data that categorizes individuals based on the individual's profile is sequentially applied to multiple inference engines to determine which engine is best based on a desired objective. Then, a classifier associated with the selected engine is used to analyze unknown sample data, create category predictions and produce forecast reports based on the predictions.

Abstract: A graphical user interface for a computer system that includes a memory for storing application programs and application files. The user interface permits the user to initiate execution of a selected application program, and produces a snapshot that graphically represents a screen produced during the execution of the application program. The snapshot may be displayed after execution of the application program is terminated, and provides a visual reference for the application file that was opened when the snapshot was taken. Snapshots and their corresponding application files may be organized in a project format, and new documents opened by an application program may be automatically placed in the opened project. The user interface provides an improved technique for initiating execution of application programs.

Abstract: A graphical user interface for a computer system that includes a memory for storing application programs and application files. The user interface permits the user to initiate execution of a selected application program, and produces a snapshot that graphically represents a screen produced during the execution of the application program. The snapshot may be displayed after execution of the application program is terminated, and provides a visual reference for the application file that was opened when the snapshot was taken. Snapshots and their corresponding application files may be organized in a project format, and new documents opened by an application program may be automatically placed in the opened project. An improved technique for initiating the execution of application programs is also described.