Abstract: A label according to the invention reduces waste, has a lower cost, yet maintains a high level of consumer friendliness. In one embodiment, a label according to the invention uses adhesive rails in order to reduce the amount of adhesive and also places a confusion on a release layer in order to eliminate a downsheet. According to another embodiment, a label has a first layer of pressure sensitive adhesive for securing the label to a substrate but has a second layer of adhesive formed of a remoistenable gum to allow the consumer to later secure a collectable component to another substrate. In a further embodiment of the invention, a collectable component of a label has a release placed on one portion of its outer side and a repositionable adhesive placed on a second portion of its outer side. This label is consumer friendly in that it uses a pressure sensitive adhesive and since it allows a consumer to fold the collectable component in half before securing it to another substrate.