Abstract: A feeding container preferably in the form of a baby bottle including an elongated body having a curved configuration along its length, wherein the body includes a hollow interior and an open end disposed in communication with the hollow interior and an oppositely disposed closed end. The body also includes a sidewall portion disposed in surrounding relation to the hollow interior and defining the boundaries thereof, wherein the sidewall includes a first portion and a substantially oppositely disposed second portion both of which have outer surfaces with predetermined curvilinear configurations. A support assembly in the form of a plurality of spaced apart support members are formed on the first portion of the sidewall and are disposed and cooperatively structured with the first portion to allow the disposition of the body in a more stable horizontal orientation without spilling or rolling.