Abstract: System and methods for generating and presenting interactive user activities that include sponsored content in accordance with some example embodiments are disclosed. The server system receives a request for additional interactive user exercises. In response to receiving a request from a client system, the server system selects one or more sponsored content items for a user associated with the client system, wherein the sponsored content items were created by one or more sponsors of an interactive user application. The server system transmits the sponsored content to the client system for display as part of an interactive user exercise, wherein the user is prompted to provide a response to the sponsored content. The server system receives from the client system a user response to the interactive user activity. The server system evaluates user engagement with the sponsored content items based on the received user response.