Abstract: An enhanced beacon system that detects attributes of a user based on information obtained from or about a user device when the user device is in close proximity to a beacon device. Actions include receiving a first unique identifier of the user device and the user's information collected the beacon device. The user information can include at least attributes associated with physical movements of the user. The user information can be used to populate a user profile for the user. A campaign can be estimated for the user and transmitted to the user device based on at least partly on a calculation of attributes from the user information in the user profile and target criteria of the campaign.

Abstract: An integrated security system includes a video camera operable to collect real-time video information and an identification reader operable to collect real-time character-based information corresponding to the video information. The character-based information is received from an identifier unit proximate to the identification reader. The system also includes an integrator operable to integrate the video information and the character-based information.