Abstract: This invention relates to an apparatus for printing labels in spaced relation on a continuous moving web which apparatus includes a printing roller, a wick supplying ink to the roller and a spring plate member underlying the wick pressing the same against the roller, the improvement herein consisting of the plate member having a multiplicity of spring like fingers at its free end, the individual fingers engage and apply pressure against the underside of the wick for a uniform inking engagement of the wick with the non-uniform printing surface of the printing roller to print uniformly inked labels on the web.