Patents by Inventor Roger Guevara

Roger Guevara has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHODS AND APPARATUS FOR CAMPAIGN MAPPING FOR TOTAL AUDIENCE MEASUREMENT
    Publication number: 20220292528
    Abstract: Example methods and apparatus disclosed herein include campaign mapping for total audience measurement. An example apparatus includes processor circuitry to train a machine learning model to determine first and second estimated duplication factors for respective first and second reference media campaigns; and determine, using the machine learning model, third estimated duplication factors for a query media campaign based on total exposure metrics associated with individual ones of media platforms for the query media campaign. The processor circuitry to select one of the first and second reference media campaigns based on a comparison of the third estimated duplication factors with each of the first and second estimated duplication factors; and determine fourth estimated duplication factors for the query media campaign based on (a) the respective first or second estimated duplication factors associated with the selected one of the first and second reference media campaigns and (b) the total exposure metrics.
    Type: Application
    Filed: May 27, 2022
    Publication date: September 15, 2022
    Inventors: Jonathan Sullivan, Logan Thomas, Neung Soo Ha, Luis Enrique Ordoñez, Roger Guevara
  • Methods and apparatus for campaign mapping for total audience measurement
    Patent number: 11348126
    Abstract: Example methods and apparatus disclosed herein include campaign mapping for total audience measurement.
    Type: Grant
    Filed: December 21, 2018
    Date of Patent: May 31, 2022
    Assignee: The Nielsen Company (US), LLC
    Inventors: Jonathan Sullivan, Logan Thomas, Neung Soo Ha, Luis Enrique Ordoñez, Roger Guevara
  • METHODS AND APPARATUS FOR CAMPAIGN MAPPING FOR TOTAL AUDIENCE MEASUREMENT
    Publication number: 20190220873
    Abstract: Example methods and apparatus disclosed herein include campaign mapping for total audience measurement.
    Type: Application
    Filed: December 21, 2018
    Publication date: July 18, 2019
    Inventors: Jonathan Sullivan, Logan Thomas, Neung Soo Ha, Luis Enrique Ordoñez, Roger Guevara