Abstract: The winch apparatus includes a pair of telescoping support arms mounted at their base ends to brackets secured to an all-terrain vehicle. The mounting brackets provide for pivotal movement of the support arms about mutually perpendicular axes. The opposite ends of the support arms are pivotally connected to a winch support plate. By adjusting the length of the support arms, the winch support plate and winch carried thereby can be directed to one side whereby the handle for operating the winch and the support arms do not interfere with one another during loading and unloading operations.