Abstract: Disclosed embodiments provide techniques for automated video processing. Short-form videos are analyzed and video segments are created from the short-form videos. A related short-form video can be used to create a new video segment, promoting a short-form video. The new video segment is populated on the website by a floating video player or banner ad providing a link to the related short-form video. Video segments can promote and/or demonstrate a product and/or service. The video segments show and describe various aspects of a product. The video segments are disseminated to one or more websites. The video segments can be shown as video thumbnails, banner advertisements, or rich media advertisements. The video segments can be disseminated based on context, and different segments can be provided to different websites. The different video segments can be disseminated based on demographic information, geographic region, and/or other criteria.