Abstract: A system and method to furl and unfurl flags, or other sheet-like objects. The system, in one embodiment, includes a drive unit, a motor drive wheel attached to the drive unit, a sleeve attached to the motor drive wheel, a roller drum attached to the sleeve, and a sheet-like object attached to a length of the roller drum, such that actuation of the drive unit furls and unfurls the sheet-like object around the roller drum. The drive unit is configured to attach to a base, or a housing, which attaches to the base, while in another embodiment, on an opposite end, the roller drum rotatably attaches to the base, or the housing. The sheet-like object maybe a flag, or any other object capable of being furled and unfurled. Preferably, the drive unit is a tubular motor that fits within the sleeve. In another embodiment, a leader material may be used to display the entire flag from the housing.