Abstract: A storage and merchandising display package for button cells in which the cells are inserted in apertures and adhesively held against a backing material which, in the preferred embodiment, for Zinc-Air cells, has preferential barrier properties to extend the shelf-life of the cells. The package includes an openable cover which surrounds the cells to prevent accidental shorting or physical dislodgment thereof and which may also carry instructions as well as product or company identifying indicia thereon to enhance the sales appeal of the package and also serve as a product locator. The package may also be formed of absorbent material or material impregnated with an electrolyte neutralizing agent to prevent electrolyte leaking from the cells from damaging adjacent packages.