Patents by Inventor Rohan BANKAR

Rohan BANKAR has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • IMPRESSION CAPPING IN DISTRIBUTED ONLINE ADVERTISING ENVIRONMENT
    Publication number: 20180322535
    Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. Impression caps may be imposed over geographically separate data centers. An individual server in a data center may dynamically request information from a central store to update a local impression cap quota.
    Type: Application
    Filed: July 19, 2018
    Publication date: November 8, 2018
    Inventors: Rohan BANKAR, Divyesh MINJROLA, Ramkrishan RAVI
  • ONLINE ADVERTISING E-CPM GOAL WITH IMPROVED FILL RATE
    Publication number: 20170228794
    Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM.
    Type: Application
    Filed: April 25, 2017
    Publication date: August 10, 2017
    Inventors: Anand DAS, Rajeev Kumar GOEL, Rohan BANKAR
  • INTELLIGENT AD AUCTION AND SLA COMPLIANCE TECHNIQUES
    Publication number: 20170103429
    Abstract: Various types of Intelligent Ad Auction and Response Latency Timeout compliance techniques are described which may be implemented at Advertising Service Provider Systems and ad servers for intelligently handling ad requests in online and mobile electronic data networks.
    Type: Application
    Filed: December 20, 2016
    Publication date: April 13, 2017
    Inventors: Kartik SURA, Rohan BANKAR, Suraj G. NARKHEDE, Anand DAS, Kartik MAHAJAN
  • ONLINE ADVERTISING E-CPM GOAL WITH IMPROVED FILL RATE
    Publication number: 20150332339
    Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM.
    Type: Application
    Filed: April 30, 2015
    Publication date: November 19, 2015
    Inventors: Anand DAS, Rajeev Kumar GOEL, Rohan BANKAR
  • INTELLIGENT AD AUCTION AND SLA COMPLIANCE TECHNIQUES
    Publication number: 20150332331
    Abstract: Various types of Intelligent Ad Auction and Response Latency Timeout compliance techniques are described which may be implemented at Advertising Service Provider Systems and ad servers for intelligently handling ad requests in online and mobile electronic data networks.
    Type: Application
    Filed: May 13, 2014
    Publication date: November 19, 2015
    Inventors: Kartik SURA, Rohan BANKAR, Suraj G. NARKHEDE, Anand DAS, Kartik MAHAJAN
  • IMPRESSION CAPPING IN DISTRIBUTED ONLINE ADVERTISING ENVIRONMENT
    Publication number: 20150332346
    Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. Impression caps may be imposed over geographically separate data centers. An individual server in a data center may dynamically request information from a central store to update a local impression cap quota.
    Type: Application
    Filed: May 13, 2014
    Publication date: November 19, 2015
    Inventors: Rohan BANKAR, Divyesh MINJROLA, Ramkrishan RAVI
  • ONLINE ADVERTISING E-CPM GOAL WITH IMPROVED FILL RATE
    Publication number: 20150332348
    Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM.
    Type: Application
    Filed: May 13, 2014
    Publication date: November 19, 2015
    Inventors: Anand DAS, Rajeev Kumar GOEL, Rohan BANKAR