Abstract: A marketplace diagnostics framework for analyzing and managing online marketplaces.

Abstract: The various embodiments herein disclose a method and system for enabling users to make assertions of suitability and have other users evaluate those assertions. According to an embodiment of the present invention, the method comprises steps of receiving an application along with a guarantee from an applicant. Herein, the application corresponds to one or more requirements; authenticating, by a guarantee verification module, the guarantee received from the applicant; evaluating, by an evaluation module, the suitability of the application with respect to the requirement; and deducting, by a deduction module, portion of the guarantee received from the applicant, if the application matches requirement, otherwise rejecting the application along with forfeiting the guarantee.

Abstract: A method and user interface object for invoking a user assertion service to operate with a web page are disclosed. Consistent with one embodiment of the invention, a web portal hosting a user assertion service enables an evaluator to include a user interface element on his requirement posting. An applicant can interact with the user interface object to assert his suitability for the requirement, by including a guarantee, and the evaluator can determine the suitability of the applicant's assertion. Consistent with one embodiment of the invention, a web portal enabling the user assertion service provides one or more web pages for configuring one or more user interface objects to be added respective to one or more requirements. Each user interface object is displayed with its associated snippet of code, making it simple for a web author to copy and paste the code into any web page, or internet connected application that he is creating or modifying.

Abstract: The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding.

Abstract: Methods and systems are provided that can include value-based quasi-proportional allocation of combinations of online content items, such as online advertisements, for potential serving on Web pages. Combinations may be assembled and valued. A highest valued or otherwise qualified subset of combinations may be identified for serving. Combinations of the highest valued subset may be allocated for serving, and served, in accordance with a value-based quasi-proportional allocation scheme.

Abstract: A method and system for enabling a user to selectively make one or more highlights on one or more objects in a currently displayed internet document in a web browser are disclosed. The highlighting functionality is enabled for the user without requiring the user to download and/or install custom software. Furthermore, it is not necessary for the user to register with the highlighting service providing the functionality. The user-generated highlights are persistent in the sense that they remain associated with, and are displayed on, the internet document during subsequent browsing sessions by the user or other users.

Abstract: A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

Abstract: A method and user interface object for invoking a content selection service to operate with a web page are disclosed. Consistent with one embodiment of the invention, a content selection web portal associated with a content selection service provides a web page for selecting one or more user interface objects to be added to a content provider's web page. Each user interface object is displayed with its associated snippet of code, making it simple for a web author to copy and paste the code into his or her own web page. Once embedded in a web page, the code snippet displays a user interface object (e.g., button) on the web page, and when pressed or selected, invokes a content selection service. Alternatively, the content selection service may be automatically invoked without requiring the selection of a button.

Abstract: A method and system for enabling the display of portions of internet documents that have been selected by users of a content selection service are disclosed. Accordingly, a content selection service includes a web portal with a web page providing users with a snippet of code, which, when inserted into an internet document, causes the internet document to display selected portions from the content selection service. The snippet of code can be configured to query the content selection service for content portions that were generated by certain users, or, content selection made on documents from certain domains, and so forth. The code associated with the user interface object displaying the content selections can be configured to periodically query the content selection service to retrieve up-to-date portions, thereby dynamically changing the content selections appearing on a web page or internet document.

Abstract: A method and system for enabling a user to select one or more portions of content on one or more objects in a currently displayed internet document in a web browser are disclosed. The content selection functionality is enabled for the user without requiring the user to download and/or install custom software. Furthermore, it is not necessary for the user to register with the content selection service providing the functionality. The user selected content portions are persistent in the sense that they remain associated with, and are displayed on, the internet document during subsequent browsing sessions by the user or other users.

Abstract: A method for determining the significance of a web page, or a portion thereof, is disclosed. Accordingly, a search engine or some other application analyzes user-selected content portions (as well as user-provided comments associated with the portions) of a document to determine a document relevance score (e.g. Content Selection Rank) for the document containing the user-selected content portions. The particular algorithm for determining the document relevance score will vary depending upon the particular implementation, but may generally be based upon an analysis of the number and quality of user-selected portions, associated comments, the ratings of the user making the selections and the ratings of users contributing to interactions (such as sharing) with the portions. Based on this analysis, the document is assigned a document relevance score, which is used for processing the document in accordance with instructions associated with a search query.

Abstract: A method and system for enabling, via conventional web browser controls, a user to generate and send an internet document including user-generated highlights are disclosed. The user-generated highlights included in the internet document embedded in the email are highlights that were previously made via a highlighting service. Accordingly, the recipient of the internet document receives a copy of an internet document including highlights, and need not install any special software to view the highlighted portions of the internet document.

Abstract: A method for determining the significance of a web page, or a portion thereof, is disclosed. Accordingly, a search engine or some other application analyzes user-selected content portions (as well as user-provided comments associated with the portions) of a document to determine a document relevance score (e.g. Content Selection Rank) for the document containing the user-selected content portions. The particular algorithm for determining the document relevance score will vary depending upon the particular implementation, but may generally be based upon an analysis of the number and quality of user-selected portions, associated comments, the ratings of the user making the selections and the ratings of users contributing to interactions (such as sharing) with the portions. Based on this analysis, the document is assigned a document relevance score, which is used for processing the document in accordance with instructions associated with a search query.

Abstract: A method for determining the significance of a web page, or a portion thereof, is disclosed. Accordingly, a search engine or some other application analyzes user-generated highlights (as well as user-provided comments associated with the highlights) of a document to determine a document relevance score (e.g., Highlight Rank) for the document containing the user-generated highlights. The particular algorithm for determining the document relevance score will vary depending upon the particular implementation, but may generally be based upon an analysis of the number and quality of user-generated highlights and associated comments within a document. Based on this analysis, the search engine assigns the document a document relevance score, which is used for processing the document in accordance with instructions associated with a search query. For example, the document relevance score may be used in selecting and ordering documents returned in search results for a particular search query.

Abstract: A marketplace diagnostics framework for analyzing and managing online marketplaces.

Abstract: Methods and apparatus for managing file distribution between publishing and subscribing devices are provided. At a transporter system, a publish request for publishing a version of the dataset is received from a publisher device, wherein the publish request has a predefined format that includes an identity of the dataset, an identity of the version of the dataset, and an identity of a location for the version of the dataset. The transporter system updates a registry to associate the dataset with the identity of the dataset, version, and location, and the transporter system automatically publishes the dataset to any subscribers devices that have previously sent subscribe requests for such dataset to the transporter system.

Abstract: A method and system for enabling, via conventional web browser controls, a user to generate and send an internet document including user-generated highlights are disclosed. The user-generated highlights included in the internet document embedded in the email are highlights that were previously made via a highlighting service. Accordingly, the recipient of the internet document receives a copy of an internet document including highlights, and need not install any special software to view the highlighted portions of the internet document.

Abstract: URL or address associated with a user's home page is modified in such manner as to cause a web browser application to direct a request to a server that hosts a highlighting service, which service is invoked to display highlights on the version of the home page returned to the user. In one embodiment this is accomplished without requiring a user to download client-side application software. In another embodiment this is accomplished without requiring the user to register for the new service. In a third embodiment, the user has to neither download application software, nor register for the service.

Abstract: Methods and apparatus for executing an application are disclosed. In accordance with one embodiment, a request is received. One or more of a plurality of module types are instantiated such that a plurality of module objects are generated. A query plan linking the plurality of module objects is executed such that a response to the request is generated. The response is then returned.

Abstract: A method and user interface object for invoking a highlighting service to operate with a web page are disclosed. Consistent with one embodiment of the invention, a highlighting web portal associated with a highlighting service provides a web page for selecting one or more user interface objects to be added to a content provider's web page. Each user interface object is displayed with its associated snippet of code, making it simple for a web author to copy and paste the code into his or her own web page. Once embedded in a web page, the code snippet displays a user interface object (e.g., button) on the web page, and when pressed or selected, invokes a highlighting service. Alternatively, the highlighting service may be automatically invoked without requiring the selection of a button.