Patents by Inventor Rohit Mahto
Rohit Mahto has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20240223869Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for a content acquisition system to recommend for acquisition a subset of content items selected from a set of content items available for purchase in relation to a content recommendation system currently used in a media environment. The content acquisition system may include a content recommendation system simulator to estimate an impact function value for a potential subset of content items of the set of content items available for purchase based on the currently used content recommendation system. Afterwards, an acquisition recommender can recommend for acquisition a subset of content items based on an optimized objective function value calculated based on an optimization model while meeting one or more budget constraints.Type: ApplicationFiled: December 29, 2022Publication date: July 4, 2024Applicant: ROKU, INC.Inventors: Fei XIAO, Abhishek BAMBHA, Nam VO, Pulkit AGGARWAL, Rohit MAHTO, Andrey VLASENKO, Rameen MAHDAVI
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Publication number: 20240214619Abstract: A set of content items can be accessed by a community of users having a set of interests. A set of interest based clusters for the set of content items correspond to the set of interests. For a user, a recommendation system can determine a group of user interest clusters selected from the set of interest based clusters. A popularity score for each content item of the set of content items with respect to the community of users can be generated, and an interest based popularity score for a content item within the interest based cluster can be generated based on a rank of the content item based on the popularity score of the content item. Recommendation candidates for the user can be generated based on the interest based popularity score of the content item for each content item in the group of user interest clusters.Type: ApplicationFiled: December 27, 2022Publication date: June 27, 2024Inventors: FEI XIAO, RONICA JETHWA, JING YE, ABHISHEK BAMBHA, ZIDONG WANG, JOSE SANCHEZ, NAM VO, KHALDUN AIDARABSAH, PULKIT AGGARWAL, LIAN LIU, ANIRBAN DAS, ROHIT MAHTO
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Publication number: 20240205479Abstract: Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for demographic predictions for content items. An example embodiment operates by assigning weights representing demographics to a first plurality of nodes of a predictive model and assigning predictive values representing predicted demographics to a second plurality of nodes of the model. Pairwise distances between the predictive values for the nodes of the second plurality of nodes and the weighted values of the first plurality of nodes may be calculated and the shortest calculated pairwise distances may be used to assign demographics for content items corresponding to nodes of the first plurality of nodes to content items corresponding nodes of the second plurality of nodes. When content is requested, a content item for which the same demographic has been assigned may be recommended to the requestor.Type: ApplicationFiled: December 7, 2022Publication date: June 20, 2024Inventors: PULKIT AGGARWAL, ABHISHEK BAMBHA, ROHIT MAHTO, NAM VO, FEI XIAO
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Publication number: 20240193640Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: February 27, 2024Publication date: June 13, 2024Applicant: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240196070Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for generating trailers (previews) for multimedia content. An example aspect operates by generating an initial set of candidate points to generate a trailer for a media content; determining conversion data for each of the initial set of candidate points; determining an updated set of candidate points based on the conversion data; determining an estimated mean and upper bound for each of the updated set of candidate points; computing a value for each of the updated set of candidate points; generating a ranked list based on the value computed for each of the updated set of candidate points; and repeating the process until an optimal candidate point is converged upon.Type: ApplicationFiled: October 10, 2023Publication date: June 13, 2024Inventors: ABHISHEK BAMBHA, Ronica Jethwa, Rohit Mahto, Nam Vo, Fei Xiao, Lian Liu
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Publication number: 20240155195Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content acquisition recommendation system to generating a set of candidate content assets, generate embeddings and popularity score estimates for the set of candidate content assets, aggregate the set of candidate content assets with a set of existing content assets to generate a simulation set of content assets, determine a target set of users for the simulation set of content assets, generate, for at least a portion of the target set of users and based on a trained machine learning model, a result set of recommended content assets, determining an impact of the candidate content assets located in the result set of recommended content assets and generate a proposal for an acquisition of candidate content assets.Type: ApplicationFiled: November 8, 2022Publication date: May 9, 2024Inventors: FEI XIAO, ABHISHEK BAMBHA, NAM VO, PULKIT AGGARWAL, ROHIT MAHTO
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Publication number: 20240137621Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: December 12, 2023Publication date: April 25, 2024Applicant: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240112041Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for stochastic candidate selection for content recommendation. An example embodiment operates by a computer-implemented method for stochastic candidate selection for content recommendation. The method includes receiving, by at least one computer processor, a first plurality of content candidates and selecting a second plurality of content candidates from the first plurality of content candidates. The method further include ranking the second plurality of content candidates based on one or more parameters and selecting a third plurality of content candidates from the ranked second plurality of content candidates. The method can further include displaying the third plurality of content candidates using a display device.Type: ApplicationFiled: October 3, 2022Publication date: April 4, 2024Applicant: ROKU, INC.Inventors: Abhishek BAMBHA, Rohit MAHTO, Nam VO, Zidong WANG, Fei XIAO
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Patent number: 11948172Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: July 8, 2022Date of Patent: April 2, 2024Assignee: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240064375Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: October 26, 2023Publication date: February 22, 2024Applicant: ROKU, INC.Inventors: MEHUL SANGHAVI, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240056644Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: August 5, 2022Publication date: February 15, 2024Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Patent number: 11895372Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: August 5, 2022Date of Patent: February 6, 2024Assignee: ROKU, INC.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Publication number: 20240022798Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: July 18, 2023Publication date: January 18, 2024Applicant: ROKU, INC.Inventors: Rohit MAHTO, Kelly LEE, Madhulika TANEJA, Mehul SANGHAVI
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Publication number: 20240013259Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: ApplicationFiled: July 8, 2022Publication date: January 11, 2024Applicant: Roku, Inc.Inventors: Mehul SANGHAVI, Rohit MAHTO, Kelly LEE, Madhulika TANEJA
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Patent number: 11838592Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: August 17, 2022Date of Patent: December 5, 2023Assignee: Roku, Inc.Inventors: Mehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
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Patent number: 11838605Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for generating trailers (previews) for multimedia content. An example aspect operates by generating an initial set of candidate points to generate a trailer for a media content; determining conversion data for each of the initial set of candidate points; determining an updated set of candidate points based on the conversion data; determining an estimated mean and upper bound for each of the updated set of candidate points; computing a value for each of the updated set of candidate points; generating a ranked list based on the value computed for each of the updated set of candidate points; and repeating the process until an optimal candidate point is converged upon.Type: GrantFiled: December 7, 2022Date of Patent: December 5, 2023Assignee: ROKU, INC.Inventors: Abhishek Bambha, Ronica Jethwa, Rohit Mahto, Nam Vo, Fei Xiao, Lian Liu
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Patent number: 11750896Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.Type: GrantFiled: May 11, 2022Date of Patent: September 5, 2023Assignee: ROKU, INC.Inventors: Rohit Mahto, Kelly Lee, Madhulika Taneja, Mehul Sanghavi