Abstract: A system and computer program product for managing an online recycling operation, including uniquely associating one or more recyclable products with unique identifiers and other product information stored in a database, receiving information associated with the one or more recyclable products, periodically storing and updating the information associated with the one or more recyclable products in the database, associating the unique identifier with a recycling user having user account information stored in the database, updating the reward point total based on an activity of the recycling user, communicating the product information and the user account information to the recycling user over a network, communicating rewards that are available in exchange for reward points to the recycling user over the network, and redeeming reward points upon demand by the recycling user over the network. Each recyclable product includes indicia that uniquely identifies the recyclable product.