Patents by Inventor Roland G. Cozzolino
Roland G. Cozzolino has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11720929Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: May 28, 2021Date of Patent: August 8, 2023Assignee: MEDIAMATH, INC.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Patent number: 11610232Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: March 15, 2022Date of Patent: March 21, 2023Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20220318855Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: March 15, 2022Publication date: October 6, 2022Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 11308526Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: May 3, 2021Date of Patent: April 19, 2022Assignee: MEDIAMATH, INC.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20210398170Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: ApplicationFiled: May 28, 2021Publication date: December 23, 2021Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Publication number: 20210357989Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: May 3, 2021Publication date: November 18, 2021Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 11080763Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: January 27, 2020Date of Patent: August 3, 2021Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Patent number: 11055748Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: January 22, 2020Date of Patent: July 6, 2021Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Publication number: 20200279302Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: January 27, 2020Publication date: September 3, 2020Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Publication number: 20200279301Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: ApplicationFiled: January 22, 2020Publication date: September 3, 2020Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Patent number: 10636060Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: April 16, 2019Date of Patent: April 28, 2020Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Patent number: 10628859Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: July 11, 2018Date of Patent: April 21, 2020Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Publication number: 20190340655Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: April 16, 2019Publication date: November 7, 2019Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 10332156Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: September 14, 2015Date of Patent: June 25, 2019Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20190080364Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: ApplicationFiled: July 11, 2018Publication date: March 14, 2019Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Patent number: 10049391Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: GrantFiled: March 30, 2011Date of Patent: August 14, 2018Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Publication number: 20160071168Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: September 14, 2015Publication date: March 10, 2016Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 9135655Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: March 30, 2011Date of Patent: September 15, 2015Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20110246310Abstract: The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.Type: ApplicationFiled: March 30, 2011Publication date: October 6, 2011Inventors: Yehuda Ari Buchalter, Roland G. Cozzolino, Joseph M. Zawadzki
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Publication number: 20110246298Abstract: The present solution is directed to methods and systems for maintaining anonymity of segment data from a third party provider while performing segment targeting via a demand side platform (DSP). The DSP receives one or more segment identifiers for segment data from a data supplier. The DSP may provide a pixel for segmented targeting of an impression opportunity for an advertisement exchange. The DSP may receive from the data supplier, a tracking agent to associate data collected via the demand side platform with the segment identifier. A bidder of the DSP provides a placement of an advertisement matched to an impression opportunity, the placement including the tracking agent and the pixel. The DSP may receive segment data from the data supplier based on execution of the tracking agent, the segment data corresponding to the segment identifier for the placement.Type: ApplicationFiled: March 30, 2011Publication date: October 6, 2011Inventors: Gregory D. Williams, Leo T. Craig, Joseph M. Zawadzki, Paul M. Mason, Roland G. Cozzolino