Abstract: A delivery management engine that monitors and controls system Internet content delivery, primarily advertisement, is presented. The system uses automated scripts to track delivery of content and includes a discrepancy reconciliation engine that reconciles delivery counts between multiple server systems. The system includes user encoded business rules that enable automatic adjustments to advertisement campaigns to ensure that a contracted number of deliveries is met. The system avoids both over-delivery and under-delivery of content against a target and therefore optimizes the use of valuable advertising space.