Abstract: An article (20) has a longitudinal length (22), an article width (24) and an article thickness (26). The article (20) comprises a fresh personal care product (28) in a substantially unsoiled condition, and a pouch (30) having a pouch volume which operatively encloses the fresh product (28). The pouch (30) includes a front panel region (32), a back panel region (34) which is operatively connected to the front panel region (32), and at least one expansion section (48) which is operatively connected between the front panel region (32) and the back panel region (34). The expansion section (48) is operatively held in a substantially unexpanded, closed position when the fresh product (28) is enclosed in the pouch (30). The expansion section 48 is movable to an open position after a removal of the fresh product (28) from the pouch (30).