Abstract: A device for releasably holding a baby accessory, such as a baby bottle, includes a flexible arm having a clamp attached to one end thereof for engagement with an existing object. A magnetic or metal member is attached to the arm generally opposite the clamp for magnetically coupling with a magnetic or metal member associated with the baby bottle or accessory. The magnetic or metal member may be fixed to the baby accessory, or fixed to a support configured to removably hold the baby accessory therein. The magnetic coupling withstands most common usage, while being easily broken by the infant to avoid choking.