Patents by Inventor Rolland Yip
Rolland Yip has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 9691083Abstract: A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.Type: GrantFiled: July 2, 2013Date of Patent: June 27, 2017Assignee: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Patent number: 9262770Abstract: Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords.Type: GrantFiled: March 6, 2014Date of Patent: February 16, 2016Assignee: BrightEdge Technologies, Inc.Inventors: Jimmy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20150220641Abstract: A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.Type: ApplicationFiled: April 17, 2015Publication date: August 6, 2015Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Patent number: 9020922Abstract: A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.Type: GrantFiled: August 10, 2010Date of Patent: April 28, 2015Assignee: Brightedge Technologies, Inc.Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20140188598Abstract: Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords.Type: ApplicationFiled: March 6, 2014Publication date: July 3, 2014Applicant: BrightEdge TechnologiesInventors: Jimmy Yu, Lemuel S. Park, Rolland Yip
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Patent number: 8671089Abstract: One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.Type: GrantFiled: October 6, 2009Date of Patent: March 11, 2014Assignee: BrightEdge Technologies, Inc.Inventors: Jimmy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20130332278Abstract: A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.Type: ApplicationFiled: July 2, 2013Publication date: December 12, 2013Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20130297583Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: ApplicationFiled: July 2, 2013Publication date: November 7, 2013Inventors: JIMMY YU, SAMMY YU, LEMUEL S. PARK, ROLLAND YIP
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Patent number: 8577863Abstract: One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.Type: GrantFiled: February 9, 2012Date of Patent: November 5, 2013Assignee: BrightEdge Technologies, Inc.Inventors: Jimmy Yu, Lemuel S. Park, Rolland Yip
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Patent number: 8478700Abstract: A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.Type: GrantFiled: August 11, 2010Date of Patent: July 2, 2013Assignee: Brightedge Technologies, Inc.Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Patent number: 8478746Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: GrantFiled: February 8, 2012Date of Patent: July 2, 2013Assignee: Brightedge Technologies, Inc.Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120203758Abstract: A method of identifying search engine optimization opportunities is disclosed. The method may include selecting a search engine optimization object associated with an entity and collecting search engine optimization data associated with the search engine optimization object. The method may also include calculating a current value of the search engine optimization object to the entity and estimating a future value of the search engine optimization object to the entity based on the collected search engine optimization data.Type: ApplicationFiled: February 9, 2012Publication date: August 9, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: JIMMY YU, SAMMY YU, LEMUEL S. PARK, LENNON LIAO, JOSHUA CROSSMAN, ROLLAND YIP
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Publication number: 20120143855Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: ApplicationFiled: February 8, 2012Publication date: June 7, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: JIMMY YU, SAMMY YU, LEMUEL S. PARK, ROLLAND YIP
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Publication number: 20120136742Abstract: One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.Type: ApplicationFiled: February 9, 2012Publication date: May 31, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: JIMMY YU, LEMUEL S. PARK, ROLLAND YIP
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Publication number: 20120109947Abstract: Embodiments are directed to implementing a multi-tenant architecture in an analytics platform. In an embodiment, a computer system receives a user's login credentials at a multi-tenant system. The multi-tenant system includes multiple different tenants, each of which includes various users. The multi-tenant system includes multiple instantiated partition instances configured to store various types of analytics information for each tenant. The computer system determines which partition instance the user belongs to, so that analytics information collected for the user is stored in the determined partition instance. The computer system collects analytics information based on the user's interaction with the multi-tenant system and stores the collected analytics information in the determined partition instance. The multi-tenant system is also extended for implementation in a cloud computing system.Type: ApplicationFiled: November 2, 2010Publication date: May 3, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Sammy Yu, Lemuel S. Park, Rolland Yip, Jim Yu
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Patent number: 8135706Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: GrantFiled: August 12, 2010Date of Patent: March 13, 2012Assignee: Brightedge Technologies, Inc.Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120041936Abstract: A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.Type: ApplicationFiled: August 10, 2010Publication date: February 16, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120041918Abstract: A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.Type: ApplicationFiled: August 11, 2010Publication date: February 16, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120041938Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: ApplicationFiled: August 12, 2010Publication date: February 16, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20110082858Abstract: One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.Type: ApplicationFiled: October 6, 2009Publication date: April 7, 2011Applicant: BrightEdge TechnologiesInventors: Jimmy Yu, Lemuel S. Park, Rolland Yip