Abstract: Techniques for detecting anomalies in live marketing campaign data are disclosed, including: obtaining baseline data associated with one or more digital marketing campaigns; configuring an anomaly detection model to detect anomalies in digital marketing data, based at least on the baseline data; receiving a live stream of a set of digital marketing data associated with a particular digital marketing campaign that is currently being executed; while the particular digital marketing campaign is being executed: applying the anomaly detection model to the set of digital marketing data, to determine if the set of digital marketing data includes an anomaly relative to the baseline data; prior to completion of the particular digital marketing campaign and responsive to determining that the set of digital marketing data includes the anomaly relative to the baseline data, executing an action to address the anomaly.