Abstract: A system of controlling and managing voice and data services in a telecommunications network includes a media gateway interface coupled to a plurality of diverse voice and data media gateways operating under diverse protocols in the telecommunications network, the media gateway interface being operable to communicate service logic with the media gateways. A media gateway controller is in communications with the media gateway interface and media gateways and carries out service logic for a voice or data service according to input received from the media gateways. The system also includes a service management subsystem in communications with the media gateway controller and being operable to provision services with customers and provide service management tools for managing the services, and a service creation subsystem in communications with the service management subsystem and being operable to provide service creation tools for creating the service logic of the services.