Abstract: Systems, methods, and computer program products for forming a travel group. A first travel record containing a travel reservation for a first social network user is stored in a database. The travel reservation is published as a trip publication on a social networking system. An inquiry related to the trip publication is received via the social networking system from a client device associated with a second social network user. In response to receiving the inquiry, the one or more processors generate one or more offers for a second trip based on data in the first travel record. A second travel record containing the one or more offers is stored in the database. A link between the first travel record and the second travel record is assigned in a booking folder stored in the database. The one or more offers are communicated to the client device of the second social network user.