Patents by Inventor Romualdas Strimaitis

Romualdas Strimaitis has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SMART BILLBOARDS
    Publication number: 20160292744
    Abstract: Methods and apparatus are described by which advertising channels in public spaces are configured to deliver adaptive and targeted advertising in real time. Real-time, contextual information is used to make determinations about the likely audience currently in position to view an advertising channel (e.g., a digital billboard). Appropriate advertisements are then selected based on those determinations. Techniques for measuring user engagement with advertising content are also described.
    Type: Application
    Filed: March 31, 2015
    Publication date: October 6, 2016
    Inventors: Romualdas Strimaitis, Jian Chen
  • MEASURING USER ENGAGEMENT WITH SMART BILLBOARDS
    Publication number: 20160292713
    Abstract: Methods and apparatus are described by which advertising channels in public spaces are configured to deliver adaptive and targeted advertising in real time. Real-time, contextual information is used to make determinations about the likely audience currently in position to view an advertising channel (e.g., a digital billboard). Appropriate advertisements are then selected based on those determinations. Techniques for measuring user engagement with advertising content are also described.
    Type: Application
    Filed: March 31, 2015
    Publication date: October 6, 2016
    Inventors: Jian Chen, Romualdas Strimaitis