Abstract: A traction material dispensing apparatus including at least one of a traction material dispensing unit disposed within a wheel well of a vehicle, proximal both a front and a rear of a vehicle tire. Each traction material dispensing unit includes a storage cartridge, a mounting bracket assembly, and a solenoid housing. A solenoid, a knife, and a stopper are disposed within the solenoid housing. The stopper is in operational communication with the solenoid and is configured to block a pathway of the solenoid. A traction material is disposed within the storage cartridge. A transmitter sends a wireless activation signal to the receiver, which activates the solenoid, in turn actuating the stopper, which releases the traction material from within the storage cartridge onto a road proximal the tire.