Abstract: The subject matter describes a computer-implemented method for selecting and displaying advertisements on a webpage, generating, via the server, one or more image tags associated with the image, wherein the one or more image tags are generated according to the analysis performed, providing, via the server, an advertiser user interface associated with an advertiser device for obtaining an advertisement, and at least one associated advertisement tag, and tag bid associated with the advertisement tag, generating, via the server, an advertisement tag score for the at least one advertisement tag, selecting, via the server, an advertisement for display based on the advertisement tag score and, embedding, via the server, the selected advertisement in an advertisement spot of the website and generate a revenue-per-click value to provide payment value when the advertisement is clicked upon by a viewer of the website.

Abstract: The subject matter to discloses a method comprising receiving image tags from a computer device, wherein the image tags describe an image on a website, wherein the image tags comprise textual words; matching the image tags to a plurality of advertisements stored in a computerized memory; determining an advertisement of the plurality of advertisements that matches at least one image tag of the image tags; inserting the advertisement into an advertisement spot on the website.