Abstract: A picture frame and method for mounting on a dashboard of an automobile. The picture frame includes a transparent picture holder with a pivotable U-shaped supporting member on the backside of the holder with bent ends at the distal ends of the U-shaped supporting member, the bent distal ends being detachably secured to vertical grill portions of a ventilation grill assembly or to a closed ash tray compartment or to a closed glove box compartment of an automobile dashboard. A spring-tensioned clip attached to a flexible elongated strap which is wrapped around an intermediate segment of the U-shaped support member is optionally included wherein the opposite ends of the flexible strap are joined together juxtaposed the spring-tensioned clip for clipping the picture frame to a convenient location on the dashboard.