Abstract: A greeting card holding and displaying apparatus (10) including a folder (11) having a front panel (12), a rear panel (13), and a central spine (14) foldably joining the front panel (12) to the rear panel (13). An inner lining (15) mounted to interior surfaces (21, 22) of the folder (11) is included formed from a single continuous piece of material having a front section (16), a rear section (17) and central section (20) of the foldably joining the front section (16) to the rear section (17) in a spaced apart manner. A plurality of side-by-side strands (25) each continuously extending from a backside surface (26) of the central section (20) over a central section upper edge (23), across an opposite frontside surface (27) of the central section (20) and over a central section lower edge (24) back to the backside surface (26). A method of forming the apparatus (10) is also provided.