Abstract: A fishing lure body has at least one cone shaped air trap pocket with a small apical port opening to the outside whereby on entry of the lure into fishing water the air in the pocket provides some buoyancy and the air is adapted to bubble from the pocket as a fish attractor. Water in the pocket provides a reflecting surface visible through the opening and serves as a further attractor. Soft flexibly resilient structure of the body permits the water to squirt from the pocket through the opening when a fish strikes the lure. The body may be of various forms such as simulating a worm, a lizard, salamander, grub, and the like.