Abstract: Apparatus for feeding items of pharmaceutical product to pockets in a continuously travelling web for the production of blister packs has a plurality of product delivery chutes mounted on a moving carriage having delivery gates for releasing product from the delivery chutes. The carriage cycles the delivery chutes from a stationary position under stationary metering chutes, where product is transferred into the delivery chutes, accelerating and lowering them into alignment with pockets in the travelling web, where product is released, and raising and returning the delivery chutes to the stationary position to repeat the cycle.