Abstract: A display apparatus that can be worn by a user, attached to a surface, and/or comprise a stand-alone display containing a light source that emits light and is positioned so as to illuminate a design on the surface of the display apparatus, and/or that incorporates a lighted surface or video-capable technology and that may be connected to a microprocessor and/or light, sound or motion sensor functionalities connected to a microprocessor that can interpret external stimulus and modify the display according to various criteria to attract viewers. The display apparatus also is connected to or in the case of a wearable display contains a power supply that provides power to the light source or lighted display technology and microprocessor and/or sensor functionalities. In some embodiments, the invention may also include a promotional display member that displays advertising or sponsoring information.

Abstract: The present invention is directed to a modular fishing lure system having components which allow a user to create customizable fishing lures with greater flexibility and creativity while also being modifiable in the fishing environment in a manner that the user can alter the lure as needed while the user is fishing. The fishing lure system can include a propeller which provides desired action and movement of both the lure and the water surrounding the lure to entice fish to attack the fishing lure. The fishing lure system can include color components, which are provided to allow the user to select different colors and patterns in the body of the fishing lure. A secondary lure is provided in connection with the primary lure which trails behind the primary lure.

Abstract: A user wearable display apparatus containing a light source that emits light and is positioned so as to illuminate a design on the surface of the display apparatus and attract viewers. The display apparatus also contains a power supply that provides power to the light source. In some embodiments, the invention may also include a promotional display member that displays advertising or sponsoring information. This promotional display member is configured to attach to display apparatus and surround the design on the front surface of the display apparatus.